Social media is meant for diversity, different forms of communication for the people who have diverse backgrounds to connect through social media with the time of the smartphone revolution. There are more no of Diversity of social media.
A question comes to our mind: what is social media?
A social media site is an application that enables users to create and share content or to participate in social networking. Social media is internet based and gives users quick access to the communication of content.
Social media used for?
Social media is interactive computer-mediated technology that creates a facility for sharing the information, ideas, career interest, and other things via virtual communities.
For individuals, Social media used to get in touch with family and friends. Some people also search for social media: marketing, advertising, business purpose.
And some use social media networks for career opportunities, finding people across the globe who share interests, thoughts, feelings, and emotions.
Popular social media tools:
The Various Types Of Social Media Platforms To Serve Ads: Social networking (Facebook, LinkedIn, Google+, Skype, WhatsApp).
Microblogging -(Twitter, Tumblr).
Photo sharing -(Instagram, Snapchat, Pinterest).
Video sharing -(YouTube, Facebook Live, Periscope, Vimeo).
FACEBOOK:- Facebook launched on February 4, 2004. Now around 2.6 billion active users on Facebook every month at the start of 2020, Facebook is the biggest social network worldwide, making it the largest social media platform. With Facebook accounts, you can share photos and videos, connect with family and friends, join communities, or follow pages of business, celebrities or organizations to stay updated on what’s happening.
Instagram:- Instagram launched on October 6, 2010, and 25,000 users showed on its first day of launch. More than any other network, Instagram designed or intended to be used in mobile devices. Primarily, A mobile-ready, user-friendly, and image-centred app makes Instagram a popular app.
Linkedin:- Linkedin, a place where a group of professional people with the same interest and share information and participate in the conversation. Its leading focus is on professional networking and career development. Businesses and individuals can generate content that can introduce them to the right people.
Whatsapp:- WhatsApp was launched in 2009. It is the most extensive network worldwide. Whatsapp is a free app that allows you to share video, images, voice notes, and make voice or video calls on the internet for free rather than using mobile networks, also used for sharing data like location or contacts.
Youtube and Vimeo:- Founded on February 14, 2005. Youtube is a community with over 2 billion users log in and watch videos every month. It is the second most universally used search engine. Vimeo has a much smaller audience than youtube, but it is still reasonably in a huge way. Vimeo has 240 million users, and it’s growing at a significant pace.
Snapchat:- A mobile app to share photos and videos in “story,” which are deleted after viewing or after 24 hours.
The photo-sharing platform is projected to surpass 365 million global users in 2023, and it is a multimedia messaging app where users can do instant messaging that will disappear after viewing.
Twitter:- By 2019, Twitter has 330 million users. It is a microblogging website. The messages are known as tweets, and unregistered users can read the tweets. Its primary purpose is to connect with people and share their thoughts with the audience.
These are free social media apps which help to promote your business on a large scale. Massive social media have a range of different users, For business potential.
How is social media effective?
Social media isn’t free, but it’s cheaper than newspaper advertisement methods because there is no print media feedback. If customers have complaints regarding a product of any brand, they can jump to the social media sites and request some help, and this will help to promote business.
Bringing us together:- Millions of people connected with social media, we are now openly enabled to communicate and answer the questions that we may not have thought ever before. We are now to appreciate new viewpoints from our expertise and experience.
How is it useful for us? Social media increased because of the daily use of smartphones, and it used to document a memory, learn about Social content and explore things and advertise oneself. Social media has a significant impact on our society; people use social media to help them in their daily lives. Mostly everyone uses social media, which makes it more manageable to advertise products, events, and programs.
Social media can be influential in both negative and positive ways. It allows people to stay in touch with people far away. It lets people share their interests, fun, and information or, in a business way, helps in engaging with customers.